Business Modeling
A scenario-based tool that helps mobile studios plan revenue, optimize UA, and align teams, all in one place.
From Strategy to Simulation
Build and simulate UA strategies across platforms
Test how Android, iOS, Samsung or Huawei campaigns impact your revenue and EBITDA.
Model traffic types, platforms, and geos – month by month or year by year.
One Model, All Costs
See the full picture of revenue and expenses
BM includes everything:
- UA costs
- store commissions
- VAT
- creative production
- operating expenses
- and more
You always work with true margins.
Forecast. Track. Adjust.
Plan smarter with auto-updating forecasts
At the end of each month, BM pulls real performance data and recalculates future forecasts. See what changed and why – with built-in factor analysis.
Compare Scenarios
Find what works – and what doesn't
Run multiple scenarios side by side. Spot the impact of traffic shifts, monetization trends, or top-up payments. Plan ahead with confidence.
Align teams around financial goals
Connect Marketing, UA, and Leadership on one page
BM helps you define and update monthly KPIs – like spend, ROI, or revenue targets – to keep all teams in sync.
Designed For
