Optimize & Inspire – AdsAdvisor Insights

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Calculating forecasts for mid-core games, part 1: forecasting for Android
In this first post, we discuss how to calculate revenue for the Android platform.
Marketing Stat
3 min
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Calculating forecasts for mid-core games, part 2: forecasting for iOS
In this second part, we look deeper into iOS monetization forecasting and the importance of coefficient modeling.
Marketing Stat
3 min
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Marketing Stat: how we developed a universal dashboard for the full marketing cycle
From calculating LTV and building forecasting models to evaluating creative performance — it's all here.
Marketing Stat
5 min
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UA Automation: Autotests and Autoloading of Creatives
Plus, an assessment of creatives and creative team performance via the Creative Report TOP-7.
UA Automation
6 min
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Asset Lab: Advanced Digital Asset Management Solution
Read on to see how AdsAdvisor’s multimedia platform Asset Lab can vastly simplify your team’s work with artistic assets.
Asset Lab
5 min