Optimize & Inspire – AdsAdvisor Insights

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Calculating forecasts for mid-core games, part 1: forecasting for Android

In this first post, we discuss how to calculate revenue for the Android platform.

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Calculating forecasts for mid-core games, part 2: forecasting for iOS

In this second part, we look deeper into iOS monetization forecasting and the importance of coefficient modeling.

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Marketing Stat: how we developed a universal dashboard for the full marketing cycle

From calculating LTV and building forecasting models to evaluating creative performance — it's all here.

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UA Automation: Autotests and Autoloading of Creatives

Plus, an assessment of creatives and creative team performance via the Creative Report TOP-7.

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Asset Lab: Advanced Digital Asset Management Solution

Read on to see how AdsAdvisor’s multimedia platform Asset Lab can vastly simplify your team’s work with artistic assets.

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Creative Automation in Mobile Marketing: Tools That Scale UA Performance

Discover how creative automation tools help mobile marketers streamline ad production, testing, and performance tracking. Save time, boost ROAS, and scale with AdsAdvisor.

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LTV Calculator: unlocking Data-Driven Insights on User Behavior

A real-time analytical tool that helps teams uncover true user behavior, validate product decisions, and forecast LTV with confidence - not intuition.

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How Playable Reformer Works in Creative Hub

A fully automated way to convert one playable into ready-to-use formats for every major ad network - without developers or manual rework.

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Meet Mintegral — Now Live on AdsAdvisor for UA Automation

Run and scale Mintegral campaigns in one click - automate creative delivery, streamline setup, and move faster across networks.