Optimize & Inspire – AdsAdvisor Insights

Calculating forecasts for mid-core games, part 1: forecasting for Android
Calculating forecasts for mid-core games, part 1: forecasting for Android
In this first post, we discuss how to calculate revenue for the Android platform.
Marketing Stat
3 min
Calculating forecasts for mid-core games, part 2: forecasting for iOS
Calculating forecasts for mid-core games, part 2: forecasting for iOS
In this second part, we look deeper into iOS monetization forecasting and the importance of coefficient modeling.
Marketing Stat
3 min
Marketing Stat: how we developed a universal dashboard for the full marketing cycle
Marketing Stat: how we developed a universal dashboard for the full marketing cycle
From calculating LTV and building forecasting models to evaluating creative performance — it's all here.
Marketing Stat
5 min
LTV Calculator: unlocking Data-Driven Insights on User Behavior
LTV Calculator: unlocking Data-Driven Insights on User Behavior
A real-time analytical tool that helps teams uncover true user behavior, validate product decisions, and forecast LTV with confidence - not intuition.
Marketing Stat
2 min