UA Automation: Autotests and Autoloading of Creatives

Plus, an assessment of creatives and creative team performance via the Creative Report TOP-7.

At AdsAdvisor, we recognize that creatives are crucial to the success of performance campaigns. With this in mind, we’ve developed a suite of tools that enable flexible evaluation of creative strategies and performance. In this post, we'll talk about these tools and explain how they can enhance your workflow.

The Creative Hub File Storage System

The Creative Hub is a web interface that organizes and connects your creative assets. Here, each game project has its own dedicated folder within your secure storage, where all finished materials are compiled, uploaded, and prepared for transfer to the UA.

We refer to the process of renaming and tagging creatives for analysis as "conversion." This involves assigning a unique name to each creative and tagging it with essential attributes, such as Mislead Level, Manager, Developer, and Localization. This structured approach allows us to assess the effectiveness of creative concepts and teams throughout various stages of the workflow — from initial creation to rapid scaling.

After uploading and converting creatives in Creative Hub, each creative concept is sent to the Creatives Library and enters a queue for automatic testing by the AdsRobot service.

AdsRobot: Your Automated Testing Solution

We designed AdsRobot with practicality in mind, offering a user-friendly interface tailored to specific KPIs. Creative Producers can independently set all campaign parameters, filters, and restrictions.

Additionally, according to a predefined schedule, AdsRobot checks the Creative Hub for impressions on these creatives across advertising networks. (This can be daily or multiple times a week at designated times.) AdsRobot tests all uploaded creatives without impressions or any files uploaded after a specified date. In our opinion, testing creatives on Facebook strikes an excellent balance between speed, statistical volume, and testing cost.

AdsRobot generates advertising campaigns based on parameters determined by the Creative Producer during the connection phase. Benchmarks are set for each Mislead level, country, the number of videos in the campaign, testing launch schedule, and more.

The service interface also allows for KPI settings and the specification of testing stages. This entire process is fully automated, and results are uploaded directly to the Creatives Library. Having this automation helps conserve the valuable time of UA managers, allowing them to focus on more critical tasks.

Creatives Library: Your Hub for Creative Assets

The Creatives Library serves as a dedicated space where User Acquisition Managers (UAMs) can access and utilize creatives for their ongoing UA campaigns.

With the Creatives Library, you can easily upload videos, static images, and playable ads to various ad networks. Currently, you can upload to Facebook, Google Ads, YouTube, Unity, TikTok, and Applovin.

For platforms like Facebook and TikTok, videos are uploaded directly to the ad account libraries. On YouTube, they’re uploaded to the designated project channel. More intricate algorithms are used for Google Ads, Unity, and Applovin.

For Google Ads, we upload creative concepts to a separate AdSet within the selected campaign, automatically populating it with corresponding texts and titles.

In this case of both Applovin and Unity, we create packs — these are bundles of videos alongside an end card, uploaded directly to active campaigns. Further, each pack can include an unlimited number of end cards.

It's important to note that we also take into account the upload limits imposed by ad networks, utilizing APIs to increase these thresholds. Additionally, if a daily upload limit is reached, the service automatically queues additional videos for upload as soon as a new day begins.

Another key advantage of the Creatives Library is the ability to monitor the ongoing performance of your creatives. You can quickly access information about the upload status of creatives across different networks. In the "Placement Status" column, you'll see grid icons that are either colorless or colored. A colorless icon indicates that the creative has been uploaded to one of the accounts, while a colored icon signifies that the creative is actively participating in a live advertising campaign and has generated impressions and expenses. By clicking on the icon, you can access detailed information about the accounts and the uploaded creatives.

You can also utilize filters and download reports to assess the effectiveness of your creative team. This allows you to see how many commercials each team member has produced, whose ideas performed best in testing, which manager has the highest hit creation percentage, and which genres are most effective (or not effective at all).

Performance Evaluation in Creatives Stat (Top-7)

Once the testing phase concludes, the creative enters the active purchasing stage. To develop a cohesive creative strategy, the Creative Producer can monitor not only the return on investment (ROI) for successful concepts, but also their distribution across sources and burnout rates. To facilitate this, we’ve created a comprehensive report called the Creative Report (Top-7).

This report consolidates marketing statistics from seven advertising sources (like Applovin, Facebook, Google, IronSource, Moloco, TikTok, and Unity) into a single dashboard. We gather data on all creative formats, sizes, durations, and localizations, then merge this with retention and profit forecast information where applicable.

Note: the Creatives Stat (Top-7) requires integration with your advertising accounts. To access in-game metrics in the Creative Stat Report (Top-7), we depend on data from Marketing Stat by MMP.

Our primary competitive advantage lies in our ability to aggregate all creative elements (formats, sizes, durations, localizations) into a single concept. This allows us to distill a vast amount of incoming data into a concise overview, enabling us to calculate in-game metrics and ROI for each concept effectively.

Additionally, we analyze the effectiveness of various advertising formats — including videos, static images, playable ads, texts, and advertising bundles — as well as different genres such as gameplay, misleading, and hybrid. Managers can track expenditures and earnings for videos or playlists individually, compare marketing funnels, and assess user retention metrics for gameplay versus misleading concepts. This data helps settle debates on whether creative localization impacts UA effectiveness.

This reporting format enables the Creative Producer to monitor the growth of creative spending over time and identify which creatives are driving the project’s success for each source, including how long they have been performing well.

The Creative Report (Top-7) also empowers you to evaluate the performance of creative teams. We do not impose a fee for the number of report users, allowing you to provide access to all producers and designers, including those from outsourced teams.

Creatives are a crucial component of successful performance campaigns. Our suite of tools — ranging from the Creative Hub file storage system and the AdsRobot automated testing service to the Creatives Library and the Creatives Stat (Top-7) report — is designed to streamline workflows and enhance the effectiveness of creative strategies.

These tools allow for the automation of creative testing and loading while enabling in-depth performance analysis at various stages of the creative life-cycle. With them, you can save precious time and instead focus on high-level strategic tasks and make well-informed decisions driven by data.

For more information about pricing plans and service costs, click here.

Optimize & Inspire – AdsAdvisor Insights